Black Safari was never just a brand—it was a journey, a philosophy, a testament to where we come from and where we’re going.

It started with two kids of Jamaican heritage, growing up we often felt just out of reach. Streetwear wasn’t just fashion; it was a language—a way to be seen, to belong, to make a statement. We watched as pioneers turned clothing into culture, studying what made their brands legendary. But admiration wasn’t enough. We wanted to create something that wasn’t just worn but felt—something with meaning.

Our path wasn’t straight—it was a safari. Unpredictable, raw, and shaped by the art, music, and culture around us. Fashion became our map, guiding us through different eras, styles, and creative movements. When it was time to build our own brand, we knew it had to reflect that journey.

“Black” is more than a color—it’s our roots, our history, our strength. It’s the rhythm in our step, the resilience in our story, the richness of our culture. “Safari” is the adventure—the lessons, the risks, the evolution of our style.

Black Safari is for the dreamers, the explorers, the ones who see fashion as more than fabric. It’s identity. It’s legacy. It’s the future. This is our journey. Welcome to it.